Sadly, there isn’t a lot to get excited about in this collection and if you’re really going hardcore with your costume a lot of this makeup is going to help achieve your look. Wet n Wild was the brand that dominated in this area but as of the last two years drugstore makeup brands like L’Oreal and Maybelline have been getting in on the game. I think the good news is the fact more mainstream brands like Maybelline are actually doing Halloween Collections. I really wish that brands would consider using these Halloween displays as a launch pad for some new, limited edition items but unfortunately, it’s a lot of permanent items that are relaunched in these collections.
I was just discussing new product launches in my Wet n Wild Fantasy Makers Halloween 2016 post. This is a new repromoted display that features three Halloween looks which include The Sculpted Wonder, The Sultry Spellbinder, and The Wicked Cat. The Maybelline Femme Fatale for Halloween 2016 Collection is starting to launch at drugstores.
